The ultimate goal of every believer should be to earn the pleasure of Allah, and, through it, Paradise. So if this really is the goal of the believer, he should ask for it in every single dua that he makes, day and night, morning and evening. And if a person finds that he does not ask frequently for Paradise, then he must ask himself how important it is to him, and re-evaluate the priorities that he has made for himself.
"Dua: The Weapon of the Believer"- Yasir Qadhi, pp. 218, 219
"Dua: The Weapon of the Believer"- Yasir Qadhi, pp. 218, 219
